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June 2025

Rising Fuel Prices Hit Hardworking Latinos Twice—At Home and at Work

California’s rising fuel prices are more than just a number at the pump—they represent a double burden for Latino communities, both on the job and in daily life. For hardworking people in industries like agriculture, construction, and transportation – where long commutes and fuel-heavy equipment are part of the job – rising fuel costs are stretching already tight budgets to the breaking point. Latino families and small business owners are finding it harder to keep up with these soaring costs, making economic stability feel unattainable.

Everyday impacts on Latino families and businesses:

  • Increased Commuting Expenses: Many Latinos hold essential jobs that often require long drives to get to fields, construction sites, factories, or warehouses. Rising gas prices are eating up a bigger slice of household income, making it harder to keep up with rent, groceries and other bills.
  • Strain on Small Businesses: Latino-owned businesses, especially in industries like landscaping, construction, and agriculture, feel the pinch when fuel prices increase. These businesses often operate on thin margins, and increased transportation and equipment fuel costs mean less money for hiring, company growth, or just keeping the doors open.
  • Gig Workers Struggle to Break Even: Latinos make up a large part of California’s gig and independent workforce, including delivery drivers, rideshare operators, and seasonal farm workers. When gas prices rise but pay rates stay the same, it becomes harder to make ends meet. Many end up barely breaking even, or worse, losing money on every shift.
  • Ripple Effects on Family Budgets: And it is not just work-related costs. As gas prices rise, so does the cost of transporting goods. This means groceries, clothing and everyday essentials get more expensive, putting additional pressure on Latino families who are already struggling with California’s high cost of living.

Rising gas prices are a direct blow to the financial stability of Latino families and small businesses across California, draining resources from household budgets and cutting into the margins of industries that are vital to the state’s economy.

Why are California gas prices so high?
Many people assume it’s just about oil prices, but the truth is that California’s high gas prices are the result of several factors, including state taxes, regulatory fees, and aggressive environmental policies.

Read our blog Why Are California Gas Prices So High?  to learn more about where all the added California gas taxes and regulatory fees go and how they are affecting the price at the pump.

Take Action
While California’s energy policies may have been created with good intentions, they are putting an unfair strain on lower-to middle-class communities. We need solutions that balance sustainability and affordability so that everyone can thrive.

By understanding what’s really driving these high California gas prices, we can push our legislators for fairer, more effective policies that don’t leave working families behind.

If you’re frustrated with how California’s energy policies are affecting you, we want to hear your story. Share it with us and help push for fair, practical solutions that don’t leave anyone behind.

Join us to raise your voice and demand change.

Paid for by Western States Petroleum Association

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